I’ve always been musically-oriented (?is that a word) ever since I was a kid and mum forced me to play the piano I was drawn to music from all genres. As I progressed and transitioned from playing the piano to saxophone and now DJing (casually I might add), I have noticed stark similarities between DJing and sales.
To those of you who believe DJing is little more than turning a few knobs, you’re right. However, believe it or not, there is an art to the turning of knobs; a finesse and way of reading the audience that only true masters know. Sure there are the usual culprits of sellouts, but there are also ones that are true to the art-form.
Playing a good set as a DJ involves:
- Understanding your audience deeply taking them on a journey
- Making subtle adjustments based on their reactions
- Not being flustered when someone yells a song request or insult at you
- Not being overly reliant on one platform to play your music
- Defining your own style that sets you apart
Now compare this to a good salesperson:
- Understanding your customer segments deeply
- Making adjustments to your product based on their feedback
- Not going into meltdown over a few disgruntled customers
- Not being overly reliant on one channel to drive revenue
- Defining your own brand that sets you apart
Have you ever been to one of those parties or gatherings where the music is being played through a phone? When everyone wants their say as to what gets played and is fiddling around with the music there is no continuity or flow. Compare this to a party where the DJ is able to filter requests and organise a wide selection of songs that can be altered based on the crowd’s reaction. The crowd does not completely dictate what songs to play, rather the set is played and their reaction is gauged and the set is adjusted. If people are loving the music and the reaction is great , you know you’re doing a good job.
Exactly the same happens in business and sales. If you implement all your customer’s feedback without an appropriate means of prioritisation and evaluation, you are going to end up with a mess of a product! You gauge their reaction, incorporate the most effective feedback and adjust your product based on their reaction. If people are loving and raving about your product; that’s your barometer for success.
Keep playing that music 🙂
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