Allan Manuel

Allan Manuel

Digital Marketing & Startup Consultant


What I Stand For

Even with a great product or service, thousands of businesses never achieve their potential because of (well-intentioned) poorly executed marketing strategies. This doesn’t have to be the case. As a digital marketing consultant, I have helped individuals and businesses – from early-stage to mature startups, identify and engage on a deeper level with their target market.

Marketing in today’s social, mobile-centric world is no longer about simply promoting your product, blasting adverts and hoping for the best. To cut through the clutter -a data-driven approach to marketing, as well as an in-depth understanding of your customer, must be at the core of your product and business.

Allan Manuel has helped companies:

  • Identify early adopters & influencers and how to reach them
  • Run experiments and A/B test variations to build user engagement and retention
  • Understand which channels will provide the best ROI for your product
  • Use the latest analytic tools & SDKs to make sense of data and track user behaviour
  • Enhance targeting of mobile users and cross device usage
  • Optimise content type and delivery

I value simplicity and live by the mantra less but better

Over the past five years, I have been fortunate to work with amazing companies that have allowed him to grow his skills as a startup digital marketing consultant. I am currently Chief Marketing Officer at Topme – a prepaid mobile rewards app that is due to launch in Asia in Q4 2017.

I always aim to be approachable, and at the very least can help point you in the right direction. Get in touch with me by filling out the contact form below.

My Skills

Marketing Strategy

Social Media Marketing

Mobile Marketing

Email Marketing

Mobile & Web Analytics

Search Engine Marketing




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Currently Based - Sydney, Australia

Copyright © 2017 Allan Manuel Consulting